Featuring Pit Crew member Isaiah Truong (pictured), the video produced by the SAA and the Pit Crew won $30,000 for the UO’s general scholarship fund.
A video produced by the Student Alumni Association and the Pit Crew won $30,000 for the University of Oregon’s general scholarship fund this month.
Held by the NCAA, the “Let’s Dance” competition asked students to make 15-second videos demonstrating school spirit. SAA intern Tanner Hirst wrote and filmed the UO entry’s story, while Pit Crew member Ryan Levenson filmed and edited the video.
“When you think about what it means to be a UO basketball fan, you think of the Pit Crew,” said UOAA Assistant Director of Student and Alumni Relations Susan Burton ’09. “We wanted to involve the Pit Crew, and thought it would be a great opportunity to collaborate.”
Three judges—CBS sideline reporter Allie LaForce, CBS Sports basketball analyst Mateen Cleaves, and character branding expert Dave Raymond—joined fans from around the country to vote for their favorites.
Voting was conducted in two rounds. First, the video had to be adjudged the best in the Pac-12. Winning the conference title earned a $250 gift card for the video’s creators and a $10,000 scholarship fund donation to the UO, and saw the video entered into the second and final round, where it was judged alongside the winners of the 31 other NCAA conferences.
Fellow finalists included Duke University, the University of Kentucky, UNLV, and the University of Maryland, though it was Gonzaga University whose entry received the most votes and took home the title. For finishing second, the UO’s video will air on CBS during March Madness coverage, the creators won a 40-inch LG TV, and a further $20,000 was donated to the university’s general scholarship fund.
“This was a great opportunity for students to showcase the awesome work that they can do in a way that benefits the university,” said Burton.
Go to the SAA’s YouTube channel to see the entry