We’re proud of our e-news at the UO Alumni Association. We endeavor to pack each issue with interesting and educational articles about the University of Oregon, keeping you informed about the latest campus news, upcoming UOAA events, and the achievements of prominent and interesting students and alumni.
How have we done so far? Well, here are a few items of note from the last year that we found interesting:
- The number of people reading each issue of the e-news is now 33 percent higher than it was three years ago. Thanks, everyone!
- Our story on Cherry Poppin' Daddies singer (and molecular biologist) Steve Perry, BS '04 was reproduced on the UO's homepage, accompanied by a pair of fantastic videos created by the UO's Digital Communications department. The Council for Advancement and Support of Education gave that a Grand Gold award, one of the most prestigious international awards for higher education writing. We were called “preeminent” and “game changing,” though we’ve tried not to let it go to our heads... too much.
- The stories that generated the most comments from alumni? The updates on the denaming of Dunn Hall and the proposed denaming of Deady Hall.
- The number one complaint we received from readers? There are too many athletics stories.
- Athletics stories represent just one out of every five stories we publish, but three of the six most-read stories this year.
- The most read story this year? The hard luck tale of George Shaw, BS ’55, the only Duck drafted No. 1 overall in the NFL.
- Our February feature on Comedy Central’s president of original programming, Kent Alterman, BFA ’81—our fifth-most-read story this year—led to him being invited to serve as the University of Oregon’s commencement speaker. We can’t, however, take credit for him being named president of Comedy Central, which happened the week before commencement. Way to go, Mr. President!
More than 85,000 Ducks receive every issue, and our student writers and I put a lot of care into each story as we want each issue to be worth your time. Now, we’re asking you what you want to see in your enews. What are we doing well? What are we doing poorly? What would you like to see more of? What would you like to see less of?
Take the survey, then enjoy the rest of the December news...
- Damian Foley, assistant director of marketing and communications