Doing my research on the [advertising and brand responsibility master's] program, looking at the alums who went through it, I saw the work they were doing and the impact they were making on the industry. I saw that their work became something really meaningful, and they didn't take the traditional route of working at an agency. The program really empowered them and encouraged them to do something different. Of course, I already knew my professors, so I knew they were great. I was excited to learn more from them and see their perspectives.