October 23, 2026 | 12 – 1pm PDT Virtual The UOAA’s Quackademics series is back with Professor T. Bettina Cornwell presenting an in-depth look at the branding success of formula racing. https://uoaa.uoalumni.com/events/quackademics-branding-at-200-mph-formula-one-formula-e-and-the-new-era-of-sports-marketing