Reach your target audience through a trusted source—the UO Alumni Association.

Affinity marketing is a concept that consists of a partnership between a company and an organization that brings people who share the same interests together. Our alumni association has partnered with select businesses to provide alumni access to credit cards and cost-effective group rates and discounts for home, health and auto insurance.

Your financial commitment and partnership strengthens the UOAA’s ability to support students, the alumni network, and the university as a whole.

Let’s talk to see if there’s alignment between our organizations.

The UO Alumni Association partners with businesses whose products or service enhance the lives of alumni. Sales of these items provide the UOAA with an important source of revenue, which is then used to support alumni programming and student scholarships.

As a merchandise partner, you will receive elevated visibility, build rapport with a committed consumer base, and differentiate from your competitors.

The UO Alumni Association offers local and national businesses the opportunity to gain visibility among loyal and passionate alumni and supporters. Your business can connect with these dedicated Ducks by offering a discount to alumni at-large or specifically to members of the UOAA.

We promote benefits partners on our website and through various channels of communication. With heightened visibility, you can showcase your product attributes and grow your business.

We understand that promotional products and giveaways may be part of your company’s marketing plan to keep your name and reputation in front of your target market. When our community members carry tote bags, wear apparel, or use items with your name and logo on them, they bring your brand to life.

Let’s talk to see if there’s a match between your product and how we at the UOAA aspire to engage alumni and association members.