About the Designer
Tinker Hatfield, BArch ’77, is a design icon, responsible for Nike's Air Jordan line, Air Max, and Air Huarache, among others. Twice named one of the most influential people in sports business by Sportstyle, Hatfield is also the 2008 recipient of the School of Architecture and Allied Arts’ Lawrence Medal.
While some of his pieces are displayed in the Smithsonian, Duck fans need only head to Eugene—or look at their own clothing—to see his work. The designer of the University of Oregon's iconic "O", Tinker is also the creator of the Matthew Knight Arena court.
A license plate featuring the Oregon Duck, with an outline of mountains behind the license plate numbers. Handwritten notes about the design are above and below the license plate, indicating edits needed to be made
Version one: remove the Cascade Mountains in the background, and use the Nike-designed Duck.
Version two mockup of UO license plate, featuring a black background behind the license plate numbers and the duck
Version two: clean, with a flat black background.
Version three mockup of UO license plate, with handwritten notes pointing to design elements of the final concept.
Version three: the Duck on the left-hand-side of the plate, with green ripples emanating out from the UO's mascot.